Our distribution network caters to both retail and bulk clients, delivering consistent quality, value, and service across the Kingdom. We are proud distributors of Midas products and are known for our strong sourcing and supply chain capabilities. Our strategically located warehouses and logistics hubs ensure timely and efficient delivery to every corner of Saudi Arabia.
Our product basket includes food staples, edible oils, pulses, canned goods, frozen foods, and other fast-moving consumer essentials designed to meet the dynamic needs of households, retailers, and institutional buyers. EHCL continues to serve as a reliable partner in the ever-growing Saudi FMCG market.
EHCL has established a robust and far-reaching FMCG distribution network across the Kingdom of Saudi Arabia, ensuring seamless product availability and exceptional service delivery to meet diverse customer demands. Our extensive network enables efficient logistics, timely replenishment, and consistent supply chain management, reinforcing our commitment to excellence and reliability in every region we serve.
In the Central Province, our offices are located in Riyadh, Al Kharj, Sulayyil, Wadi Dawasir, Majmaah, Qassim, Dawadmi, Ar Rass, and Hail.
The Eastern Province network spans Dammam, Jubail, Al Hasaa, Hafr Al Batin, Khafji, Qurayyat, Sakaka, Hofuf, and Arar.
In the Western Province, we operate in Jeddah, Madinah, Yanbu, Makkah/Taif, and Tabuk.
Our Southern Province branches include Khamis, Bisha-Ranya, Najran-Sharoorah, Muhayil, Abha, Al Bahah, Makhwah/Muzaylif, and Jizan.
This widespread presence empowers EHCL to meet regional market needs with agility and efficiency.

Vision 2030, introduced in early 2015, set out to transform Saudi Arabia into a global leader. It focused on diversifying the economy beyond oil, empowering women, launching mega projects, modernizing education, driving digital transformation, and opening up society through cultural shifts. A young, educated, and upwardly mobile workforce reflected the Kingdom’s promising future.
Health and wellness emerged as key societal pillars. The phrase “we are what we consume” gained relevance as consumers became increasingly conscious of the ingredients in their daily food. This shift created a significant opportunity for us to introduce a product range that aligned with evolving consumer values.
It was in this context that we proudly launched the “MASHKOOR” brand with Rice from the biggest millers in India. As a business partner MIDAS AGRO FOODS collaborated with EASTERN HORIZON.
MASHKOOR is build to meet the modern demands of a more health and quality conscious Saudi population, it reflects our commitment to offering premium, trusted staples that support a healthier, more informed lifestyle in line with Kingdom’s evolving vision. EHCL ensures its availability through a robust, Kingdom- wide distribution network, guaranteeing freshness and
timely delivery.

EHCL’s F&B Division operates a dynamic portfolio of food and beverage outlets across Saudi Arabia, ranging from fast food joints and mobile kiosks to QSR chains and fine dining restaurants. With a focus on quality, innovation, and customer experience, each concept is designed to cater to diverse taste profiles and dining preferences.
Our operations emphasize hygiene, efficiency, and culinary excellence ensuring consistent standards across all formats. From quick service models built for speed and convenience to premium dining destinations offering curated gourmet experiences, EHCL continues to expand its footprint as a trusted name in Saudi Arabia’s vibrant F&B landscape.

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